You are facing a seismic shift. We are here to make it brilliant.
We’re a team of brand experts and transformation strategists who can guide you through the uncertainty, ambiguity, and chaos that comes with change. Together, we’ll face your challenges head-on, transform your business from the inside out, give your team purpose, clarity, and confidence, and build the brand you’ve always wanted. Let’s go!
Our unique ability: making sense of it all.
Navigating an inflection point is complicated. A host of factors are likely in flux. Team. Objectives. Product. Audience. These puzzle pieces need to come together strategically and executionally across your business. Our clients have told us that we are uniquely capable of making sense of it all. And, ultimately, of painting a clear, unified picture that is distinct, accurate, and actionable. It takes patience and persistence. Drive and discernment. Curiosity is critical, along with creativity, humility, and conviction. These are the things that make us, us.
Alright. You have a grasp of the basics. But if you really want to know what makes us tick (and how it impacts you), keep reading.
We are driven to understand and articulate reality.
In a world where truth seems out of fashion, we take it pretty seriously. Our crew is a curious bunch, with more questions than answers. We debate openly, respectfully, and often. Not because we like arguing, but because it leads to the best decisions. Every data point is treated as one among many. We are passionate listeners, and candor is encouraged. Humility is as important as confidence, and a willingness to change perspectives is as essential as conviction. We consider long-standing truths about humanity and psychology more important to brands than short-term cultural trends.
So, expect engagements to be real.
Really real. You will be asked to exercise honesty and transparency throughout. At times it might feel like corporate therapy. You will be asked to articulate your perspective, even when you don’t have the right words. Raw, genuine, forthrightness will be expected. With the end goal of clarity and alignment, your team, including the CEO, will need to be fully engaged, open-minded, and willing to have their POV challenged. Why? Because you are at a critical inflection point, and together we’ll plant a stake in the ground about your trajectory. It’s too important to let things go unsaid, untested, and undiscovered.
We are on the path to mastery.
At Parliament, no person, process, service, or deliverable is safe from continuous improvement. Everyone is expected to be on the path to mastery—a path that has no final destination. It’s a commitment to continuous improvement, which we track and implement quarterly.
So, expect engagements to be rigorous.
Every day is an opportunity to put new insights into practice. Expect to hear us ask, “Why?” We’re always learning, and we hope you are as well. Article, book, and podcast recommendations will flow freely. Assumptions will be tested, all the way around. While we have a clear approach and process, it can always be improved—sometimes mid-engagement. After all, why put off until tomorrow that which can evolve today?
We make decisions, move forward, and get things done.
While we collaborate daily (and even have a physical office—gasp), Parliament’s crew is highly autonomous. Independence and initiative are must-haves. Decision-making velocity can be more important than short-term accuracy, especially in iteration-heavy exercises. Why? Because sometimes, the only way to determine accuracy is by testing a hypothesis over and over again. We seek out optimism, grit, and agility—the holy trinity of progress.
So, expect engagements to be transformative.
As a specialized agency, we tend to hire specialists, and you will work with them directly. No layers. No middle management. Together, we will drive your business out of the quagmire of indecision and groupthink. We often hear clients say, “We’ve been working on this for years…” That’s going to end. We’ll help you work through the hard stuff.
We prioritize long-term outcomes over short-term gains.
We have mad respect for the maintainers and git ’er done-ers, but our gaze is fixed on the future. We understand how difficult and complicated change can be. It isn’t a simple thing—transformation is hard. But, we live for the challenge. We aspire to infuse meaning and some sense of permanence into the brands we develop.
So, expect engagements to be vision-oriented.
Your business exists in the present, and most of your team is focused on executing in the here and now. That’s a good thing. While that continues, we’ll help you define a trajectory that connects your past, present, and future. Possibility and imagination will make strong appearances. Cynics and pragmatists will be stretched. It will be invigorating and perhaps a bit scary. Through it all, we’ll help you lift your eyes above the churn of day-to-day to-dos and keep them fixed on what is possible.